Pono is a music company created by Neil Young. The PonoPlayer is the portable audio player and PonoMusic the HiFi music store for high-end music files. The PonoPlayer launched to a great deal of attention, partly due to its unique design, partly due to its association to Neil Young, and partly due to it's Canadian roots.
Pono is a Hawaiian word that means righteous. The company philosophy goes beyond just a player. It is a connection between great music, the player, and a store to purchase the HiFi audio files for use with the Pono (this doesn't limit you to adding your files). With the Pono Player we are excited to represent a Canadian company and look forward to watching them innovate.