audio-technica do a whole lot more than headphones and earphones. Famous for their incredibly successful ATH-M50x headphones (plus others in that range) they have brought high-quality audio in an affordable package to everyone wanting a better listening experience. Established in 1962, born out of Tokyo, they were initially known for making record player cartridges. They have been innovating around headphones and audio products ever since. When you buy audio-technica you know you're getting quality listening at incredible value-for-money; audio that has been tried and tested for over a generation.